I started my pest control business...now what?

So you've been killing bugs long enough and feel confident you can do this yourself. You've started your business. Now what? Advertising your business is important, but being the best asset to your customer is how you will grow. Knowledge and skill is important, but customer service is how you will be remembered. Being on time, respecting your customers property by putting on shoe coverings and remembering not to plop your spray tank down on your customers carpets. A big smile and being genuine is what sets you apart. Listening and hearing what your customers tell you. Remember...this is a big deal to them...ants on the counter might not be that big a deal to us, but to your customer...it is the end of the world. Put yourself in their place and realize that they can sense when you are blowing smoke up their...you get my point. Be all of the above and at the end of your service, slap a cheap magnate with your company name on it on their fridge, asking permission of course...this will keep you name and number visible and ready to refer to that neighbor who calls asking, "Who took care of your ants last week?" Good luck and success.